She’s a former collegiate athlete who has an unshakeable belief in teamwork. Holly Ringer is a Nike master trainer, and her inspirational attitude attracts swarms of folks to her spring and fall training camps in Central Park. Pretty soon, you’ll have a good idea about what they’re doing to engage their audience, attract new clients, and increase their overall revenue. So, before you do anything else, feast your eyes on these top outdoor boot camps.Įxamine their websites, sign-up to their email newsletters and follow them across social media. When planning your boot camp marketing, it’s a great idea to check out what the leaders in the outdoor exercise space are doing.
Moreover, they were almost three times as likely to keep the weight off at follow up 10 months later when compared with people going the distance alone. In one study, over 90% of people who started a weight loss program stuck with it to completion when they had a partner to keep them accountable. It becomes a lot harder to skip your training if your buddy is going to know about it. getting more people to stick with a training plan. What’s more, there’s solid evidence to support the group fitness approach to increase exercise adherence – i.e. So, boot campers are likely getting an extra mental boost over their indoor gym counterparts. But research has shown that green exercise, aka training outdoors improves mental health outcomes such as depression and anxiety at a greater rate when compared with indoor exercise. We all know that exercise is great for our mental health. While that’s not quite as intense as some other forms of training such as spinning, boot camps have some other killer benefits too.
According to the ACSM, the average heart rate during a boot camp session is about 77% of the maximum, which means they’re perfect for promoting both aerobic and anaerobic gains. A study published by the American Council on Exercise found that the average boot-camper expends about 10kcal per minute. The science says they’re very effective too. They emphasize total body training and combine mobility, strength, aerobic, and anaerobic training into a single session. Usually, the workouts are set-up in a circuit format with trainees alternating between periods of high-intensity work and rest as they move between exercise stations.īoot camp workouts are designed to work the upper body, lower body, and core simultaneously. While bodyweight exercises make up the majority of the training, many boot camps will make use of minimalist equipment too – often using sandbags, lump hammers, kettlebells, and tractor tires to train different movements.
Typically, boot camps combine a series of calisthenics such as push-ups and lunges, with running, crawling, jumping, and other high-intensity aerobic movements that are loosely based on methods used for preparing new recruits for the physical demands of service. Outdoor boot camps come in many shapes and sizes, but almost all share similar characteristics. Skip ahead to: What Is an Outdoor Bootcamp? So in this article, we want to go more in-depth into the actual strategies you can use to get members and scale your fledgling boot camp business. In our main guide on building an outdoor fitness business, we gave an overview of fitness boot camp marketing. For that reason, you need to have a marketing plan in place as early as possible. Every type of fitness business, from the boot camp in the park to the shiny new chain of a big franchise, will face intense local competition. However, a lower barrier to enter the market doesn’t mean a smooth road to success. The days of half-empty early morning classes now seem a distant memory for the Body Coach. Slowly but surely he grew through hard work and dedication.
Unable to afford a van, he hitched a small trailer full of gear to the back of his bicycle and cycled across London to set up class every morning at 6 am.
One such example is British fitness entrepreneur Joe Wicks, who began his business in Richmond Park, London. In fact, many famous fitness pros began building their empires from the humble local park. Boot camps take people way out of their comfort zone(and out of the warmth) and are great for helping them reach their fitness goals.Īs a business model, boot camps have a relatively low barrier to entry. There’s something about getting outside with a group of other people and pushing each other to the limit that keeps clients coming back for more. Fitness fads come and go, but one popular type of fitness class that has stood the test of time is outdoor fitness boot camps.